Introduction
Social media platforms are remarkably powerful marketing channels (i.e. an avenue of communication through which a target audience can be reached). Because social media platforms are still primarily based around content sharing and discovery, social media marketing is often informed by a broader content marketing strategy.
And If you want to build a brand, just couple of posting a few times daily or weekly is not enough – you need to engage your prospects, improve your SEO, and increase sales, it takes time and work.
Key Advantages of Social Media Marketing
- Increased brand awareness and reach to a large audience
- Improved customer engagement and relationship building
- Cost-effective advertising with granular targeting capabilities
- Valuable customer data and insights for market analysis – Social media platforms are an incredibly rich source of information about what your customers like, where they shop, the places they visit, their community involvement, political leanings and much more.
- Competitor Research – There are few easier and more direct ways to monitor what competitors are promoting, special events, new product announcements, advertising strategies and other critical marketing efforts. It’s true that big brands can spend enormous amounts on paid advertising, but small businesses are often able to cultivate more genuine and long-lasting relationships with customers on social media. The experience and authenticity of small business owners, employees and advocates is especially difficult for big companies to match, and many consumers prefer the personal touch.
Social Media Marketing Platforms For Business
YouTube
“Social Media Marketing (SMM) involves much more than random posts on your business accounts. An effective social media marketing campaign requires sound strategy and planning.”
Key Components of a Good Social Media Marketing Strategy
Audience Research
Understanding of your particular target audience.
What platforms do they use,
What type of content do they prefer, and
Who else do they follow.
Brand Identity
How you’d like to position your brand when you post on social media and interact with your followers.
Think about the messages you hope to convey.
Content Strategy
How you’ll use content to grow your brand and attract your audience on social media platforms.
Analytic
Social media analytics is a process where you collect and analyze data from your social media platforms so you can measure performance and determine how to improve your strategy. Without it, you won’t know whether or not what you’re doing is working.
Ongoing Activity
Social media marketing is not a one-time deal.
You’ll need to post on it, engage with your followers and optimize your profiles on a regular basis.
